About Us

Our Story:

For over 30 years Mahogany has been committed to connecting, celebrating, and uplifting Black people by honoring what’s unique about Black culture.

Mahogany is committed to reflecting our real-life experiences in culturally authentic ways - our dreams, our style, our hopes, our trials, our faith, and our resilience too. Because Mahogany wants Black people to see ourselves as we really are – strong, proud, and beautiful. And, we’re here to help you nurture the emotional connections that matter most to you.

Our Community:

Our community is our strength, and we pour into each other—sharing our wit and wisdom, impactful stories, and meaningful moments. And Mahogany is here for it.

Come shop with us. We invite you to pull up to see what’s here just for you. We’re proud to offer you the opportunity to shop things that reflect you and speak to you in genuine ways. Because we’re always creating what your life is asking for.

We have cards and other offerings for every season and reason in your life. If you have an HBCU grad to lift up in pride, or your family comes around your table for Kwanzaa, or you are celebrating a Homegoing, we’ve got you. Because we’re always serving up the realness, love, and respect in our cards, gifts, and lifestyle offerings that you deserve.

Supporting Black Women

Be sure to shop our Black woman-owned brands and learn about the Sisters who run them on Mahogany.com.

Connect more with Mahogany on Hallmark.com, Facebook, and Instagram.